If we are ever going to see a paradigm shift, we have to be clear about how we want the present paradigm to shift. We must be clear that veganism is the unequivocal baseline of anything that deserves to be called an “animal rights” movement. If “animal rights” means anything, it means that we cannot morally justify any animal exploitation; we cannot justify creating animals as human resources, however “humane” that treatment may be. We must stop thinking that people will find veganism “daunting” and that we have to promote something less than veganism. If we explain the moral ideas and the arguments in favor of veganism clearly, people will understand. They may not all go vegan immediately; in fact, most won’t. But we should always be clear about the moral baseline. If someone wants to do less as an incremental matter, let that be her/his decision, and not something that we advise to do. The baseline should always be clear. We should never be promoting “happy” or “humane” exploitation as morally acceptable. .Gary L. Francione
About This Quote
It is our responsibility as a movement to continually educate people about the serious consequences of animal agriculture and the need to stop eating animals. The vegan movement should not be seen as a fad or something that we promote to shut down people who refuse to make a lifestyle change. We must make it clear that we are here to save lives and the only way we can save lives is by promoting veganism.
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